Clive Thompson, on Medium:
What’s happening now is different. Now we’re messing around with syntax — the structure of sentences, the order in which the various parts go and how they relate to one another. This stuff people are doing with the subordinate clause, it’s pretty sophisticated, and oddly deep. We’re not just inventing catchy new words. We’re mucking around with what makes a sentence a sentence.
“Playing with syntax seems to be the broad meta trend behind a whole bunch of stuff that’s going on these days,” McCulloch tells me. And it goes beyond this subordinate-clause trend. Many of the biggest recent language memes were about syntax experimentation, such as the “i’ve lost the ability to can” gambit (which I wrote about a few months ago), or the gnarly elocution of doge, or the “because” meme. (Indeed, Zimmer points out, the American Dialect Society proclaimed “Because” the Word of the Year for 2013, largely because it had been revitalized by this syntax play.)
This sort of thing fascinates me. Sure, it can get old fast, as with anything that gets overexposed, just as “dogespeak” did. But this is how the language evolves. The difference is that we’ve moved beyond mere word of mouth.