Apple Car Seen as Serious Competitor by Auto Executives

Mathieu Rosemain, Hans Nichols, and Elisabeth Behrmann, for Bloomberg:

“The competition certainly needs to be taken seriously,” said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Sciences in Bergisch Gladbach, Germany. “The closer we get to autonomous driving, the weaker the connection becomes between the customer and the car. And Google and Apple aren’t burdened with old technology but can start fresh.”

Interesting to see so much ink spilled over a thing that isn’t even confirmed yet. Seems like it wasn’t until the Apple whispers began that the automotive industry got that grave look on their faces.